We recently had the opportunity to sit down with Dr. Tina Chee, a physician and the founder of Updesign Primary Care, LLC, a Direct Primary Care (DPC) practice located in Syracuse, NY. Dr. Chee shared with us her passion for providing high-quality, personalized care to her patients, and how her DPC model differs from traditional primary care practices.

Q: What inspired you to start your business?

Dr. Chee: I wanted to build a practice where I could spend enough time with each patient to address their individual needs and provide the high-quality care I would want myself. I didn't want to rush patients in and out of the exam room, only to barely scratch the surface of their concerns. DPC provides the opportunity to provide more personalized and individualized care, and by eliminating overly burdensome administrative checkboxes like coding, billing, and prior authorizations, I can focus more of my resources on patient care.

Q: Can you describe what sets your business apart from others in your industry?

Dr. Chee: DPC patients are one of a few hundred instead of one of several thousand. By removing the middlemen, DPC puts the focus of the relationship back between patients and their doctors. In DPC, an affordable monthly membership gets you better appointment access, extended visit times (30-60 minutes), direct communication access (text, email, or call), and virtually unlimited scheduled appointments for wellness counseling, physical, chronic disease management, scheduled sick visits, and much more. This allows us to work on fully optimizing your health and wellness through lifestyle changes, so that you can feel at your best self and potentially reduce the number of medications necessary. Membership gets you deeply discounted pricing for in-office medications and treatments. Membership also includes access to a generic medication formulary.

Q: What's your best piece of advice for someone just starting out?

Dr. Chee: Just get started - take a small step every day, eventually those steps become easier. Don't be afraid to take a leap of faith and pursue your passion.

Q: What has been your biggest professional challenge and how did you overcome it?

Dr. Chee: More and more corporations are trying to replace physicians with non-physician practitioners, and by allowing non-physicians to practice more independently, and patients are being put at risk. A huge challenge for me has been seeing patients being misled, not realizing people in white coats who call themselves "doctors" and "specialists" may not be physicians, and seeing patients being told incorrect medical information by non-physicians, including incorrect workup, medication adjustments, vaccine recommendations, overprescribing antibiotics and steroids.

In addition to reporting these issues and educating my patients to be aware of them, I became an active member of Physicians for Patient Protection, which educates about the importance of physician-led care for all patients and advocates for truth and transparency regarding healthcare practitioners. I would encourage people to read the book "Patients At Risk" for more information on this topic as well.

Q: Any exciting news, future plans, or projects you are working on or would like to announce?

Dr. Chee: I'm starting a walking group and other health issue support groups this year. The details are still being finalized, but I'm excited to provide my patients with more opportunities to connect with others and improve their overall health and wellbeing.

Q: What's your favorite non-business activity and why?

Dr. Chee: Playing with my dog Jasper - he's a bullboxer mix rescue - and taking care of my houseplants. Both activities help me unwind and destress after a long day at the office.

Contact Details

www.updesignprimarycare.com

812 State Fair Blvd, Suite 2A 

Syracuse, NY 13209

315.256.0490

info@updesignprimarycare.com

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In two sentences, what does your business do?

Heritage Café is a locally run and owned café that specializes in sandwiches, salads, pastries, and of course espresso and coffee. We are committed to exceptional customer service that matches the quality of our products. 

Where is your business located?

We are located at 614 South Crouse Ave Suite 100, Syracuse, NY 13210. We are on the ground floor of a large apartment building.

What inspired you to start your business? 

My family owns the building that Heritage is located in, as well as, other rental properties in the area and while I didn't want to join that portion of the business I did want to stay close to family. As a result, Heritage Café became my version of my heritage. 

How did you start your business? What were the first steps you took?

One thing that really stood out to me was the bank was shocked I had created a business plan. 
Apparently, it is a rarity that people come to the bank with a prepared course of action, facts, and figures to support why they believe their business will succeed and why the bank should give them money to invest in themselves. Making my business plan took me months. I researched all "competition", gathered number for construction and equipment, and made plans for hiring employees amongst other things. While securing funding I was also using my own capital to construct my business. The kitchen I took over had 100% seen better days and was in no way health code compliant and the café itself was a big white box with no counters, walls, sinks, or anything. In the end it took me a little over a year and a half to get everything ready and open Heritage's doors.

How is your business different from the competition?

Our location is partially what makes us different. On the SU hill there is an abundance of pizzerias, Asian options, and chains such as Five Guys and Chipotle. Our fare is sandwiches, salads, pastries, etc. If you want pizza or Chinese, you aren't going to come to us. We are also one of the few healthier options around the area and our customer service cannot be beat so that is how we have attracted and retained our amazing customer base.

What's your best piece of advice for someone just starting out? 
What has been your biggest life challenge and how did you overcome it? 

My biggest life challenge was when my mother was struck and killed by an elderly driver in March 2020. Not only was my mother my best friend and mentor, but she was my biggest cheerleader especially when it came to Heritage. Less than a week after her death the world shut down due to COVID-19. Heritage's entire customer base disappeared overnight. Syracuse University and ESF students were sent home, university, doctor and hospital administration employees were told to work from home, and the hospitals stopped letting employees out for food. My entire world had just blown to pieces. I made the difficult decision to close Heritage as quickly as possible to get all of my employees on unemployment. Heritage was closed for exactly 5 months. During that time I tried to grieve, but it was odd since everyone in the world was grieving some sort of loss. Re-opening Heritage gave me purpose. I know it was what my mother would want me to do and if she were still alive she would have been right along with me scrubbing the entire place, but let me tell you opening a restaurant is hard enough the first time, but doing it twice? Ugh. Let's never do that again. Thankfully, we did re-open and have been slowly regaining our customer base back. I will keep fighting not only for my mother, but for my awesome employees who are also my little family as well.

What's your favorite non-business activity and why?

I love to travel. My mom and I have been all around to world together and honestly I feel most at home in an airport, or on a plane. If you talk to anyone in my family apparently I took my first steps in MCO Orlando airport. There is something about experiencing a new place and a new culture that is so exciting. If I had to pick a favorite trip I would say our trip to South Africa, Botswana, and Zimbabwe. The people were so welcoming, the food amazing, and of course the animals on safari were spectacular. I can't wait to bring my own children back some day.

Public Contact information (include website, social media links, phone, email, address, etc)

Michele Rochkind, www.heritagecafe.com, www.facebook.com/heritagecafesyr, www.instagram.com/heritagecafesyr , (315) 303-1675, michelerochkind@heritagecafe.com, 614 South Crouse Ave, Suite 100, Syracuse, NY 13210

Heritage Cafe (@heritagecafesyr) • Instagram photos and videos 738 Followers, 539 Following, 715 Posts - See Instagram photos and videos from Heritage Cafe (@heritagecafesyr) www.instagram.com

Heritage Cafe - Home - Syracuse, New York - Menu, Prices, Restaurant Reviews - Facebook Heritage Cafe, Syracuse, New York. 410 likes · 8 talking about this · 347 were here. Our cafe features handcrafted espresso beverages, paninis, sandwiches, and salads. Soon all of our pastries will... www.facebook.com

Breakfast | Lunch | Coffee & Espresso | Homemade Pastries | Catering Cafe in Syracuse, NY serving warm breakfast sandwhichs, fresh salads and sandwhiches for lunch, coffee and espresso drinks & homemade pastries. www.heritagecafe.com

Amy Doyle, Devan Robinson and Kathy Adams taking questions at the WBOC June Program

The Women Business Opportunities Connection June meeting is always inspiring. WBOC ends their program year with an Encouraging Entrepreneurs event. On Wednesday, June 1st,  three women shared their entrepreneurial journey.

Devan Robinson - Focus on Positivity

Devan Robinson is a military spouse who recently began her business, Developing with Devan, while her husband is stationed at Fort Drum. Devan shared how she used her own self-talk and challenges to help other women address their self-talk and challenges with focus and positivity.

Devan has authored a book entitled What’s Your Worth and I don’t mean money.

She hosted a Women’s Summit in 2021 and plans another in 2022. She encouraged women to celebrate their successes and be kind to themselves.

Amy Doyle - Stretching and Persistence

Amy Doyle shared her journey as a serial entrepreneur. Amy is naturally introverted and had to practice just speaking with new people.

After developing a successful financial services firm with her husband, Amy went to graduate school to begin a new career that reflected her interest in medicine and wellness. Now a certified functional nutritionist and owner of White Stone Wellness Functional Nutrition, Amy helps people sort through the confusion of labels and diets to move toward personal wellness. Recently, Amy has added medical writing to her portfolio.

She learned to stretch at every step of her career.

She reminded attendees that we need to move outside of our comfort zone in order to move to the next step in our careers and our lives. 

Kathy Adams - From Corporate to Boutique Consulting Environment

Kathy Adams did not begin Cognitif Consulting Group until later in her career. Her first graduate degree was in Training and Development, which positioned her to design and deliver learning systems in industrial settings and helped to improve the bottom line at multiple companies.

Kathy shared how her experiences working in traditionally male-dominated industries helped develop confidence in herself and her abilities.

Today, Kathy is a certified team and professional coach. Working in collaboration with other women entrepreneurs, she has finally realized her dream of working in a small, boutique consulting environment with like-minded colleagues.

She emphasized the value of organizations such as WISE and WBOC in building connections and sharing support with other women entrepreneurs.

Three different stories linked by one theme – women doing more than expected and doing it well. Do more. Expect more. You can do it!

This was originally posted in the WBOC blog.

What does my business do: Showing personal brands how to EASE-ify content marketing & do it in a way that feels GOOD, so their content does the heavy lifting to grow their business for them?

Inspiration: Seeing how many brilliant, highly-qualified small business owners are out there with an incredible expertise, but struggling to market themselves simply & effectively. It doesn’t have to be SO HARD. We get to do it our way - we get to design & run our businesses - and that requires us to see where we want to go, know ourselves, and take baby steps every day. 

How I started: I left a high school & college teaching career to start a fitness studio with two partners. After learning “how to do business" from the inside out (and making every mistake possible), I decided wanted to help other entrepreneurs stop banging into the wall & start seeing traction from their efforts. So I jumped out of the fitness world and into the business coaching realm, and I’ve honed my expertise to focus specifically on making content easy for you!

How I’m different: There’s no one-size-fits-all strategy for creating content and “doing” marketing. It’s imperative that we find OUR voice, speak to OUR audience, and do it in a style that works for OUR personality! So instead of a “here’s the RIGHT” way strategy, I show people how to design a “THEIR WAY” strategy. Especially when it comes to content marketing: if it doesn’t feel good to you or right for you, it won’t be sustainable for you!

Advice: Find a welcoming community of other entrepreneurs. Ask questions. Don’t try to DO everything. Take care of yourself and take a break (because there’s ALWAYS work to be done.) Most importantly, hire help before you think you need it. Too often we wait until we’re burned out to get help. Need an assistant? Start by hiring one for 2-3 hours a week. It will change your life. 

Biggest Life Challenge: Overworking. I did it as a teacher. I did it as a fitness studio owner. I’ve done it as a business coach. I’m on a mission to integrate ease & relaxation into my entrepreneurial life, because as much as I know that working hard is important, it’s not everything. The work will ALWAYS be there. Taking time to rest, relax, and take care of my health - oh, yeah, and have fun too - is a goal I have to be very intentional about.

Favorite Non-Business Activity: Traveling. I try to get out of town at least once a month, especially now that life is much more open again for moving about the world!

Info:

www.jenliddy.com
315-430-0456
Syracuse, NY 
Https://www.facebook.com/jenliddycoach
Https://www.instagram.com/jenliddycoach

Https://www.jenliddy.com/podcast

jen_liddy@me.com

We kicked off our 2020/2021 Program Year with a much-needed inspirational & positive presentation by member Cindy Ormond.

Photography by Courtney Seamans of Sweetly Grown Photography

In 2020, Cindy was about to have the best year of her LIFE! She…

Made plans to grow her entertainment business…

Had finally put herself on the LIST of things to take care of…

Was going to celebrate her 50^th birthday on an amazing cruise, then spend a week in Italy.

In other words, she’d gotten all her ducks in a row…

And then…well, you know what happened. The same thing that happened to all of us.

COVID. It forced her to stop. Look around. Take a breath – and because she literally had no choice – she had to stop working on weekends.

She started sleeping. Cooking. Meditating. Being unscheduled made Cindy realize she was missing out on so much because her business was ALWAYS in a busy season.

She could finally see her favorite people…

Go floating down the river with her brother – 

Spent time with family she NEVER gets to see.

But HOW is she so happy? Even though all this good news is happening – isn’t her business being decimated killing her? 

NO. She’s figured out that – though it sounds cliché – there’s more to happiness for her than financial success ever could bring her.

She has happiness hormones coursing through her body now. She’s engaging in activities that bring her great JOY - 

Her secret sauce? A book called The Art of Extreme Self Care. And Cindy shared a guide she uses in her daily decisions about what’ll make her happy – even in times of great trouble. (See it at the end of this email)

WBOC’s theme this year is EVOLVE – we are all adapting right now. The journey we are on is constantly changing.

But are we happy? Are we energized? Are we filled up?

We want to help you stay filled up, energized, and happy – so we hope that even during this incredibly difficult time, you’ll join us for our next month’s program:

BECAUSE IT’S GOING TO BE INCREDIBLE.

Keynote Speaker Cheryl Wood will teach us how to Unleash the Profitable Power of Our Voice!

Come for the regular Weds, October 7th Program & learn a ton – and if you can swing it, join us for the follow-up workshop on Thursday!

Both are included for Members! Non-Members & guests are welcome - $40 for both days; $25 for Weds only.

Register & learn more here! 

The power of your story is one only you can tell – and knowing how to harness it will help you grow your business and impact more people in the world!

See you there – and please share this workshop with your friends & colleagues…

~Your WBOC Board

Amy Doyle, President
Dianne Rizzo, Vice President
Anne Notarthomas, Treasurer
Rhonda Cabrinha, Secretary
Jen Liddy, Marketing Director
Tracee Young Orzech, Membership Director
Elizabeth Allen, Programs Director
Cindy Ormond, Director at Large

Something’s going on that’s moving faster than anyone can keep up with! 

Cyber Security.

Here’s the highlights of what we learned about it at our last meeting - in case you missed it OR need a reminder to take some action. 

First of all…thank you to Dawn Lanouette & Stacey Axtell from Hinman, Howard & Kattell.

These incredible experts generously shared their time & deep knowledge about how to protect our businesses. 

Honestly, we cannot cover all that we learned in this email...But there are a few shifts you can make right now!

FYI: Ineffective protections can cost you in a big way, even if you’re a small-to-medium businesses. The average loss is ~ $2500. The highest ransom paid in a data breach? $950K - and that didn’t even include data recovery!

So! A couple things you can do right now for yourself:

• Take your birthday of Facebook today. (Yes, seriously!) At the very least, take off your birth YEAR. And PRO TIP - stop posting your vacations while you’re on vacation!!

• Use reasonable measures to protect you and your clients: Password protect EVERYTHING - phone - desktop - files. 

• Level up passwords! Stop using your kids’ names & birthdays (Are you guilty of that?!) and change ‘em regularly - 

• Have a plan in place that your team is trained in: a standard of conduct, clear policies, and a roadmap will help everyone know what to do in a breach. Prevent yourself from having to deal with everything all at once!

Sound overwhelming? BREATHE! And seriously, don’t try to do this yourself. There’s PEOPLE to help you!

Thank you again to Stacey & Dawn! Use their brilliance to help you plan & save yourself from the headache of a Cyber Attack!

~Your WBOC Board 

PS: See you at our next meeting, when we’re celebrating 100 years of women having the right to vote! Register here - and bring a young woman who you’d love to celebrate with!

2020 is here - which is perfect because our 1^st program of the year was all about CLARITY -

Clarity on where to get support for our businesses right here in CNY!

Here’s the quick recap to help you get what YOU need this year!

If you’re looking for…

• Free, confidential business counseling to help start & grow your business, then seek out the Small Business Development Center! The SBDC can point you in the right direction if you have questions, need funding, or are curious about MWBE certification! A big thank you to Joan Powers for sharing your experience & expertise!

•  Connections with women from all over the region to expand your network and your marketplace, then check out Women Ties! Tracy Higgenbotham’s mission is to promote & publicize women in business to create strong economic relationships. Thank you, Tracy, for your commitment to helping women grow at any stage of their business!

• Effective leadership development & training, then Gwen Webber McLeod of Gwen, Inc. is someone to connect with! Gwen says, “Whenever women gather, great things always happen” - that’s why her mission is to support women on the rise, developing leadership skills to achieve success! Gwen was a delightful & entertaining facilitator, helping us sort through these CNY resources - thank you, Gwen!
• Encouraging support & collaboration from women at all stages of business, then WBOC is a fantastic resource for you. WBOC is designed for women who see the value of networking in the local area - to collaborate and grow a business together!  Thanks to WBOC President, Amy Doyle for your work in the organization and participation in the panel discussion!

• Navigate the complex world of building a business, then get thee to WISE (Women Igniting the Spirit of Entrepreneurship)! Director Meghan Florkowski is committed to creating an encouraging environment where women can learn the ropes & get started with unique programs built for the emerging entrepreneur! We so appreciate Meghan’s excitement & participation to share WISE’s mission.

• Strategic networking & collaboration with & for minority entrepreneurs & business owners, then you MUST check out UMEA. Me’Shae Rollins, Interim Executive Director, brought her vast experience & knowledge to the room - explaining how UMEA provides huge value to its members by harnessing the economic power of minority business owners! Thank you Me’Shae for sharing your passion & expertise!

We encourage you to explore the resources available - and bring that friend or colleague with you who’s looking to grow her business too!

See you next month on Weds, Feb 5^th when we’re discussing how to keep your business Cyber Secure - no matter what kind of business you own! Register here now -Cyber security... Should we be concerned? Informed? Yes!

Happy 2020!

Your WBOC Board

Have you ever been held back from a goal you’re dying to achieve?

• Maybe you want to publish a book but somehow never carve out the time to write those daily pages.

• Or you want to hire a manager - because it’ll make life so much easier - but you never make the time to write the job description or start interviewing candidates.

It’s kind of like driving with one foot on the gas and one foot on the brake - we get nowhere!

If this reminds you of you, don’t worry - you’re not alone! Dr. Christine Allen - our October Program Facilitator - taught us to stop judging ourselves about these patterns…

And how to start taking action!

Dr. Allen helped us dive into what’s underneath our choices…what’s really keeping us from our goals?

What unseen, invisible commitments do we have to staying where we are right now?

For example - maybe you want to write that book, but you have a deep, hidden commitment to staying safe. And becoming a public figure doesn’t feel “safe”.

So - you never take action…because we all have an “immunity to change”. It’s subconscious.

But we do have the power to change our subconscious beliefs.

It was deep and it was gooooood! And many at the meeting saw ourselves in a new light that evening!

If you missed the program, we missed you! Dr. Allen has generously shared the handouts from that night; access them here.

And learn more about her work on Facebook.

Lastly: Don’t miss next month when we take our ONE Big Goal, our ASSUMPTIONS, and learn how to fast track our success with ACCOUNTABILITY!

  Were you one of the 60+ magnetic, engaged women our last meeting? If so, how are your goals coming along?

AND! If you missed our September program, we missed YOU!

Let’s catch you up…

September’s program, You Haven’t Come This Far to Only Come This Far: What’s Your Next Step, helped us each create a personalized plan to achieve ONE BIG GOAL that’s been chasing us for a while.

Each of us left the room having outlined our personal Micro-Steps showing us HOW to make our goal a reality!

GOOD NEWS in case you missed it - or want to take yourself through the exercise again!

Jen Liddy, our presenter, recorded the training & gave WBOC members access to it and the accompanying handout. Find it at www.jenliddy.com/wboc.

The best part? Our October program picks up right where Jen left off - with Dr. Chris Allen helping us Uncover the Hidden Roadblocks to Success: Accomplishing Your Next Big Thing.

Chris, Workplace Psychologist & Executive Coach, will help you create a personalized road-map to uncover your hidden roadblocks and move your business forward in this interactive workshop!

Remember - first time guests are only $10 - so bring a friend or colleague you know would love this topic. Register here.

See you in October!

Thanks to everyone who attended our last meeting, and if you weren’t there - we missed you! Here’s what happened so you can use the awesome gems that were shared that night.

Wednesday, June 5th was our Annual Meeting, where we spotlighted the journey of some incredible women among our membership!

Four women shared stories of what they’ve learned as successful business women.

	Theresa Cangemi, longtime entrepreneur, owns Medicare Made Simple. She clarified the vital nature of building relationships. One tip she shared was how far the simple gesture of a thank you can go, bringing her referral after referral, and keeping her business vibrant.
	Belinda Porter shared her journey of becoming a sexuality & relationship coach in her business  Heat Effect Life Coaching, Inc. She shared the bravery it took for her to turn into who she’s become - and we were all blown away by her vulnerability & authenticity! She reminds us to be who you are in your business.
	Melissa Killeleagh, of Arbonne International, reminded us of how when we show up for our community, it’s like compounding interest! Consistent action in alignment with who we are is what makes us successful. Keep moving forward and be yourself was her take-home message.
	Michelle Wolfenden, owner of Wolfenden Law Firm, PLLC grew her business intentionally, with her busy mom as her role model. Michelle learned that  anything can be done, if you plan for it and work around obstacles!  She encouraged us to integrate our priorities so that we can create the business of our dreams.

Thank you to each of our speakers for your effort in reminding us all that we can handle anything because there is nothing a determined woman cannot do!

We’ll miss you this summer as we take a break from scheduled meetings, but we look forward to seeing you back on the first Wednesday of September. Get September 4^th, 4:30 - 6:30 in your calendar now!

Happy Summer!
Jen Liddy
Marketing Director