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  • Wednesday, January 27, 2016 2:28 PM | Nicole Davidheiser
    Recap of WBOC January Program with Diana Wolgemuth
    by Dr. Christine Allen

    It’s the New Year and we are all full of personal and professional resolutions. Thus it was a perfect time for WBOC to bring in Diana Wolgemuth, a dynamic speaker and Director of Professional Development for Dale Carnegie CNY, to help us to improve our time management skills!


    Women entrepreneurs in particular need help with managing our time, because we often are juggling multiple priorities (e.g., a job in addition to a business, running a household and a business, and sometimes even owning multiple businesses). Diana reminded us that although everyone gets the same number of minutes in each day, some people are continuously more productive and successful than others.  What makes the difference? Here are some key tips:

    • Do Your Activities Support Our Mission?  

    Our mission is critical. Have you developed your personal and business mission? It will be much easier to choose priorities wisely if you know what your mission is.

    Diana recommended that we track our activities in 30-minute increments, writing down every activity. By doing this diligently for a couple of days, we can tell how much of our time is spent on mission critical tasks. When you are more aware of what you are spending your time on, you will make better decisions in the future on how to best spend your time!

    • Are You Vulnerable to the Tyranny of the Urgent?

    Diana divided tasks into four baskets:

    1. Important and Urgent (crises, deadlines, meetings)
    2. Important and Not Urgent (Vision/Mission, planning, research, relationships, writing, process improvements, managing relationships)
    3. Not Important and Urgent (phone calls, interruptions, email, voice mail, drop ins)
    4. Not Important and Not Urgent (trivia, internet surfing/shopping, games, escapes, junk mail, busy work)

    Diana says that when we spend most of our time on activities in basket #1, we can feel burnt out. On the other hand, when we spend most of our time on activities in basket #2, we feel we are getting somewhere!

    • What are Your “Time Robbers” and Obstacles to Effective Time Management?

    Diana helped us to hone in on things that sabotage our efforts to getting things done. She discussed external factors, such as demands from home, being ill, required paper work, etc. These are not always in our control.

    Then, there are the self-generated factors, such as procrastination, distraction, poor planning, disorganization, socializing, etc. that are more or less in our power and control. These areas can become the focus of our improvement strategies.

    • Some Tools for Effective Time Management
    1. The Time Log- Again, this can be a good starting place for learning to manage your time more effectively.
    2. Block Time—Set aside literal blocks of time for particular tasks (very effective to write specific tasks and time periods in your calendar).
    3. Batching tasks—String together tasks that are similar and that can be quickly completed, e.g., voice mail and email or even household tasks such as shopping and running errands.
    4. Create a Priority List instead of or in addition to a To Do List—this will help you get the most important work done first
    5. Delegate!—Many participants acknowledged that they don’t delegate enough and most want to do it more often and more effectively in 2016!
    •  4 Work Habits That Can Help!
    1. De-clutter your workspace—Diana reminded us that a cluttered space can equal a cluttered mind!
    2. Live in “day-tight compartments”—This is a wonderful concept. Diana says that we need to stay in today and get done what we can, letting go of regrets from yesterday and worrying about the future. 
    3. Don’t overcommit!—Say “no” without feeling the need to give an explanation. (REALLY!)
    4. Do the hardest thing first! (This really does help!)
    • Tips for email and voice mail.

    Some key ones that Diana suggests are:

    1. Consider calling instead of email (especially when you share a common location).
    2. Keep email and voicemail short (I need to work on this!)
    3. Put a descriptive subject in your emails (such as “Draft of blog post for WBOC”).
    4. Make sure you have contact information under your signature.
    5. Always use spell check!
    6. With voice mail, leave your name and phone number at the beginning AND the end of your message and say them slowly. (This is brilliant really).
    7. Use email to set up a phone call.
    Hopefully, if you missed the January training, "Maximize, Manage and Prioritize Your Time", this summary of tips from Diana Wolgemuth's wonderful presentation will give you the essentials for jumpstarting your time management re-boot for 2016! Remember we all have the same amount of time - it's how we use it that matters.
  • Thursday, December 17, 2015 10:18 PM | Anonymous

    If you couldn’t make it to WBOC’s 2015 Holiday Auction, I have bad news for you: you really missed out. Here, I’ll list them for you:

    • TONS of prizes being raffled off, from a lottery-ticket-tree to wine baskets to a Destiny USA shopping spree to a stay at Mirbeau and more and more and more…
    • Wine, beer, and some delicious holiday cocktails
    • A photo booth (check out all the fun pictures!)
    • A rockin’ band with a singer who had a killer voice
    • A special surprise ballroom dance performance from the lovely owner of Dance Syracuse
    • Boogie time with some super fun ladies
    • A MASHED POTATO BAR (plus other amazing food, of course!)
    • Great networking and fun with the best group of ladies around!

    There is good news, however: the holiday auction is an annual event! 

    This annual event helps the WBOC to raise funds to carry on our philanthropic mission of supporting and advancing the success of women entrepreneurs and women in business. Every year we offer a scholarship to a high school senior who exhibits an entrepreneurial spirit in their higher education choice. These scholarships help the recipient obtain the education they need to succeed in business and add to the prosperity of our community. In addition to helping high school students, we also offer free membership to women in businesses who are just starting up or who work for local non-profits, and a business development grant for a member businesswoman.  We’ll see you next year!



  • Tuesday, October 13, 2015 10:01 PM | Anonymous

    Building Your Business at the Dawn of the Digital Age

    By Joleene Moody

    Nell Merlino is a nationally renowned speaker and activist best known for creating “Take Our Daughters To Work Day.” But that’s not all she has created. Merlino is working on an app that will count the number of women voters that participate in the November 2016 presidential election. This venture is just the beginning of what she hopes to accomplish for women in business all over the globe as she guides them with wisdom toward economic independence. In the end, she wants to see all women in business stand t and connect to the data-driven world by taking control of who they are and how they put themselves out there.

    WBOC hosted this iconic speaker at their October 6th evening meeting at the Genesee Grande in Syracuse. Merlino talked about the digital age and how we, as women, can gain further possession of our own personal information. She told attendees she is working with a data relationship company called Personal BlackBox to create a software that is a creative visualization of an individual’s data being reflected back to them to reveal insights that are typically only available to marketers and advertisers. In explaining her charge, Merlino reminded us of the growth of a similar data collection procedure with the birth of the Bitcoin. (What is a Bitcoin?)

    Bitcoin, despite its unpredictable volatility, is proving to be a more widely accepted form of electronic currency since it was conceived in 2009. Earning Bitcoins is often achieved by becoming a miner: one who solves computer math problems and is then paid in Bitcoin currency. Each Bitcoin is assigned a code. That code, when connected to other codes, creates a blockchain, or an electronic ledger of information.

    With Personal Blackbox, data collection would happen similarly. Merlino says that in the event someone else wants to access “who you are” for marketing or advertising purposes, they would have to pay you, the owner, for that information. No longer will they be able to create their own stories of who they think you are when they scrape data. You will be in control of your own story.

    “We have to change the natureof marketing and advertising when we own the information. So decide who you are and how you will market yourself,” Merlino told attendees. “This is how you will stand out.”

    Merlino encourages women business owners to do three things as they evolve with her Rules of the Road:

    1) Understand Your Purpose. What moves you? What can you do to create your own economic independence?
    2) Ditch Fear, Worry and Doubt. Fear will always be with you. Learn how to take it with you and manage it so you can succeed.
    3) Remember Focus, Discipline and Visibility. Make a plan and stick to it. When the plan doesn’t work, know it and change it. Make sure people can find you with social media.

    Merlino took questions from audience members, but not before she encouraged attendees to charge what they are worth.

    “It’s one of the biggest issues with women in business. Charge what you are worth and stick to it,” she said.

    Nell Merlino is the Founder and President of Count Me In for Women’s Economic Independence, the leading national not-for-profit provider of resources for women to grow their micro businesses into million dollar enterprises. She is author of “Stepping Out of Line: Lessons for Women Who Want it Their Way in Life, in Love, and at Work. Learn more at http://www.nellmerlino.com.


  • Wednesday, September 09, 2015 10:21 PM | Anonymous

    By Joleene Moody

    When it comes to social media, choosing the right platforms and having a full understanding of those platforms can be overwhelming. At WBOC’s September kick off meeting, Michelle Arbore, owner of Savvy Social Media of Rochester addressed just that with her presentation, Social Made Simple. From Facebook and Linked in to Pinterest and Twitter, Michelle talked about ways to determine which platform is right for your business.


    “Not all businesses are created equal,” she said during her presentation. “What works for one business owner won’t work for another.”

    When it comes to generating leads, the social media strategist suggested using LinkedIn.

    “Interact with your new connections. When someone follows you, send him or her an e-mail, and thank them for connecting,” she recommended. “I have generated lots of consultations this way. Thanking them and introducing yourself shows them you genuinely care about the connection.”

    This introduction often blurs with LinkedIn inbox spamming, a technique that new connections often use to try and sell their services immediately after a request to connect is accepted. Michelle said the difference between the two is sincerity. By penning a genuine, heartfelt hello, the receiver should see the difference between that hello and a spam letter.

    Twitter users should recognize that the 140 character platform is the fastest way to get a response from a business that isn’t living up to their potential, or may have not shown up with the best customer service. As an example, Michelle cited how quickly airlines respond to customer complaints when they are posted on Twitter.

    When it comes to social media, many attendees agreed that the constant change in platform use is the most frustrating. New trends, updates and sister platforms can cause stress to business owners, especially once they get a handle on managing one specific platform. In these instances, choosing a social media manager or strategist can significantly diminish frustration and help improve the productivity of business. By utilizing manager apps, conferring with experts and sharing strategies with your fellow entrepreneurs, one can reduce their workload and frustration level, simply by taking a step toward better management.

    Michelle is the owner of Savvy Social Media, based in Rochester, N.Y. She offers social media creation, management and training. Learn more athttp://savvysocialmedia.net/.


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