We recently had the opportunity to sit down with Mandy Webb of KW Fitness Personal Training.
We are exclusively a Personal Training studio that helps non-gym people exercise in a comfortable, non-intimidating environment. We help women and men lose weight and feel better so they can do the things they love with the people they love.
We are not a fitness studio for those who consider themselves "gym rats" or Instagram models. In fact, one of our clients in her 70's who has been with us for over 6 years so graciously put it "I'm so glad I found you. There aren't any sweaty college kids flexing in the mirror. I'm just here to age gracefully".
Q: What inspired you to start your business, or begin in this line of work?
Mandy: “My husband Kevin started this business as a solo trainer because he is passionate about helping people live longer, healthier lives. I jumped on board with him in 2017 because I became super tied in with the lives and the people that were being impacted. Now, it is crystal clear that our mission is to provide a sustainable career for Personal Trainers, and to be THE gym for non-gym people to live their healthiest lives!”
Q: Can you describe what sets your business apart from others in your industry?
Mandy: “Many of our clients have called us the "Cheers" of fitness studios... "where everyone knows your name". We meet each individual right where they're at and help progress them to where they want to go by personalizing each individual's experience, even with our small-group personal training sessions.”
Q: What's your best piece of advice for someone just starting out?
Mandy: “Hire a business coach!”
Q: What has been your biggest professional challenge and how did you overcome it?
Mandy: “We have been in business for over 10 years and have learned a lot! I would say that one of our biggest challenges was our lack of systems at first. We did pretty well in the very beginning getting people results, but we didn't have solid systems in place so every trainer could duplicate a similar outcome. Some trainers would get better client results than others. We now have a strong culture where we hire those with the right amount of experience, solid education (not just a certification). With ongoing education and communication, our personal trainers can be themselves, make great income, and they don't have a cookie-cutter, one-size-fits-all program. Through trial & error and investing time & experience into the process, we have a solid system with clear metrics that our team follows that helps to ensure our clients will each get the results they came here for.”
Q: Any exciting news, future plans, or projects you are working on or would like to announce?
Mandy: “We are working on ramping up our Internship Program for aspiring Personal Trainers and hope to open a 4th location in the Syracuse area in the next 2 years!”
Q: What's your favorite non-business activity and why?
Mandy: “For me personally, I love spending time with my family. We have 4 kids and we have so much fun together. It gets a little chaotic at times (they are ages 1-5), but I wouldn't trade it for the world. I also love singing and playing in the worship band at my church.”
Contact Details
We have 3 locations: Cicero, Fayetteville, and Vestal, NY
Website: kwfitnessny.com
Email: mandy@kwfitnessny.com
Business Phone: 315-400-3252
Facebook: facebook.com/kwfitness315 and facebook.com/kwfitnesscicero
Instagram: @kwfitnessfayetteville and @kwfitnesscicero
WBOC Profile: https://wboconnection.org/Sys/PublicProfile/53669439/3640459
