During our social media session at the first meeting, our members had a lot of questions, such as "why should I be blogging?" "how can social media REALLY help me?" and "how do you know what to say on the internet?" I'd like to answer those questions in a webinar focused on inbound marketing.
If you want to focus your marketing efforts and dollars only on the people who are most likely to respond and convert, then inbound is for you. If you want to stop wasting your breath talking to people who will never care to listen, then inbound is for you. And if you want to make the sales funnel more enjoyable for your customers so they leave feeling like the purchase was all their idea and keep coming back for more, then inbound is for you.
Inbound marketing involves using online marketing tools such as SEO, landing pages/conversion optimization, social media, email marketing, and content marketing to bring customers to you, as opposed to you pushing your message onto them. By following the inbound techniques, you make it possible for the people who are searching for your services to find you.
Inbound marketers are mindful of the buyer's journey (lifecycle marketing), which means that all their content and sales efforts are concentrated on guiding people through the sales funnel organically and efficiently.
To access the webinar you will need to use the following link:
Deedi Boland, is a member of WBOC and a dedicated marketing committee member. Deedi is an MBA Candidate 2016 at the Martin J. Whitman School of Management - Syracuse University. She is certified by Hubspot in the inbound methodology
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